The future wealth and influence of many nations and organisations will be closely correlated with their performances in Emerging Markets- the next competitive landscape. Here are a few facts and figures:

                  • By 2035, the combined economies of emerging markets will be larger than the economies of USA and Western Europe. Emerging markets will therefore be the new battle ground in the global competitive landscape.
                  • The world population is expected to grow by 2.3 billion, reaching 9.1 billion by 2050. Less than 3% of this population growth will come from developed markets. The rest will come from emerging countries, which presently account for almost 85% of the world population!  
                  • Middle class households will rise by more than 70% over the next five years. The combined purchasing power of the global middle class is expected to surpass $56Trillion by 2030. Over 85% of this class will come from emerging markets.
                  • $30-40 Trillion dollars is the expected cumulative expenditure on infrastructure and housing development in emerging markets cities by 2030 (the equivalent of 60-70% of total global investment in infrastructure).
                  • Africa has the largest youth population. 45% of Africans are under the age of 15, and 65% of the population are under the age of 30
                  • Africa is expected to have a collective GDP of $2.6 Trillion by 2020 and over 1.1 billion Africans would be of working age within the next 30 years.
                  • Return on investment in sub Saharan Africa, is currently higher than any other part of the world. “Africa is where the low hanging trees are”.



“Western multinationals expect to find 70% of their future growth from Emerging Markets”.

The Economist